Thursday 9 August 2012

Vendor Profile: EMPORIUM


Emporium by I Miss You

When I opened my first shop ‘I Miss You’ on Ossington, I filled it with vintage formal dresses and high-end designer label finds in an undeniably ‘girly’ and ‘pink’ setting.  So this time, I wanted to channel another side of myself for my most recent retail project.

Emporium carries Victorian to Art Deco jewellery, turn of the century objects, and vintage leather-goods including purses, bookbags, backpacks, and belts. All housed in a newly renovated space using 120 year old reclaimed barn-board and antique Victorian display cases.
Although I will never get bored reading about Yves Saint Laurent and Karl Lagerfeld, it certainly wasn’t a love of Chanel that first hooked me into the world of vintage fashion. My high school days were spent searching through boxes of Victorian photographs for the lady with the tallest and most extravagantly plumed hat, studying Art Deco gowns and hairstyles in Delineator, and coveting all the beautifully grotesque Art Nouveau jewels in my “Vienna 1900” book.
Seven years of peddling disco dresses and spandex 80’s dresses on Ossington has made me long for a return to my original love. And I’ll admit... watching all of those late night episodes of Boardwalk Empire and Deadwood have also inspired me to once again pay more attention to the finer details of antique clothing, and even buy a ‘Victor talking machine’ from 1904.


 If utility was what I should have been thinking about when being drawn to a particular item, I wouldn’t have collected all of those hatpins, glove stretchers, chatelaines, and corset lacers.  Instead, I have always had a romance with history. Dealing with old things somehow puts me at ease with our own temporality. After all, ‘ars longa, vita brevis.’
So when I’m not rearranging old sequin party dresses in I Miss You, I am next-door in Emporium surrounding myself with even older stuff.
Our booth at Junction Flea will have hundreds of leather-goods from our back-stock, along with other odds and ends.
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http://www.facebook.com/EmporiumByIMissYou
http://www.blogto.com/fashion/emporium-by-i-miss-you-toronto
http://www.postcity.com/Eat-Shop-Do/Shop/April-2012/Emporium-by-I-Miss-You-the-new-place-to-shop-for-your-Victorian-accessories/